![]() ![]() The most common Boolean operators are AND, OR, and NOT. Building a search string using a combination of operators, parentheses, and quotation marks can greatly improve your chances of finding the desired results. Many products use forms to help users set up search strings without having to use operators or know any Boolean, but often, the use of your own search strings can be more effective. Media databases have a variety of features that allow users to develop search strings. When onboarding a new client, we work with them closely to build the best search strings so we can be sure to return every possible relevant result. Boolean style searching allows the grouping and refinement of searches to filter unwanted coverage when monitoring.Īgility PR Solutions has an entire team of client success consultants, who are our in-house experts on the secrets of creating and using Boolean search strings. Multiple keywords are best used when grouped together or formatted into what are called Boolean search strings. Media monitoring is rooted in the use of keywords, which are used to search for content on media databases. News is monitored through keyword searches and search strings, which (especially if your organization or product has a common name) can become quite complicated.īut the creation of these keywords doesn’t have to be super complicated-you just need to know where to start, and how to use the most effective operators to receive the best results. Nowadays media monitoring is primarily conducted online, although there is still the odd publication that we need to manually search, cut, and scan to our computers. Monitoring the news certainly has evolved over the past couple of decades: gone are the days of flipping through newspapers and literally cutting and pasting your articles into a clipbook. ![]() This is the first in a two-part series on how to more effectively search for relevant media content using search strings. ![]()
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